When you launch of one of the most popular video games on the planet, the expectation is high. Luckily, we had fans that would do just about anything to get a glimpse of Halo 3 ODST. That's why we made them work for it through a mini-ARG campaign. We developed a seamless online / offline experience that included a guerrilla style scavenger hunt with viral videos, hidden clues, encrypted messages, GPS coordinates, custom Google maps, real world locations, interactions and SMS communication.

 

Gamers banded together to find clues and solve a myriad of puzzles. Those who were successful in cracking the code got a VIP ticket to the launch party in Toronto along with limited edition swag and the chance to brag about being the one of the first to play Halo 3 ODST.

 

AWARDS

Merit – One Show Interactive

Gold Marketing Awards, Non-Traditional

Gold Digital Marketing Awards, Online Campaign

Gold Digital Marketing Awards, Gaming

Applied Arts Interactive Annual